As some of you would already know, I made a “tree change” last year and headed to the Barossa Valley. As the new eLearning Manager in my school, one of my first initiatives was to set up a fortnightly “newsletter” in the form of a Weebly created site. Each issue contained five items; no more and no less. There was, what I believed to be, an appropriate mix of topics; the latest theory or trend, new apps, video tutorials and a regular “How To…” column. This was an attempt to give teachers the opportunity for some regular professional learning “at leisure.” All the feedback was positive and I saw no reason not to continue in 2016.
For Weebly Pro Users there is the opportunity to access detailed analytics of your website traffic. In the first term this year I noticed that the readership of the newsletter had fallen away dramatically; to as little as five percent of the teaching staff. I wasn’t particularly miffed but did want to know the reasons for the drop-off. I brought up the matter at a committee meeting and I was certainly bemused by the three reasons I kept hearing in various forms …
- “People are tech-weary, we’re sick of hearing about it all the time.”
- “Your newsletter took too long to read; sometimes it was 15 or 20 minutes.”
- “I would have been more likely to read it as a print out.” (Seriously, a printed eLearning Newsletter!)
To me they each seemed like a version of that same old excuse which has long made me bypass miffed and go straight to “bl**** angry.” It surely can’t be acceptable any longer to say “I haven’t got time for this.”
Pleasingly, it didn’t take me long to come up with an alternative; a Tip of the Week in poster form, created in the excellent Piktochart. (Hell, people can even print it if they want to!) I really enjoy the design process and so I’m happy to do this … in that sense at least. But seriously, how effective can it be to deliver bite-sized professional learning!
*If you would like to use or just check out my first two tips, just use the links below: